Design Leader.
Problem Framer.
Team Builder.
I work across strategy, design, and delivery - in the kinds of environments where the brief is incomplete, the stakeholders don't always agree, and the constraints only become clear mid-way through.
Fifteen years of that has taught me that the most important design decisions happen before anyone opens a design tool.
I lead design across complex, multi-stakeholder projects - financial services, transportation, public sector & more - and build the conditions for teams to deliver well beyond a single engagement.
My Approach
I work on the problem before working on the solution.
PRINCIPLE 1
The most important design decisions happen upstream
By the time a brief lands on a designer's desk, most of the important decisions have already been made - or assumed. I push back into that space: questioning the framing, surfacing the real constraint, and making sure the team is solving the right problem before anyone starts sketching. I use AI as a consistent thinking and synthesis partner in this process - to pressure-test framing, stress-test assumptions, and move faster through ambiguity.
PRINCIPLE 2
Design influence lives in the room, not in files
Stakeholder alignment isn't a phase you complete and move past - it's the ongoing work of a design lead. I operate across product, engineering, business, and client teams. I translate between them, influence upstream decisions, and make sure that when design recommendations land, the people who need to act on them already understand why.
PRINCIPLE 3
Build things that outlast the project
I've watched too many good projects leave nothing behind. So I invest in the things that compound: the frameworks, the capability, the people. That's what ThinkShop is about - a structured programme I built to turn strategic problem-solving into a team capability, not a one-time event. It's also how I think about mentorship, design systems, and every engagement I lead.
Recent Work
Taking control of your insurance, made easy.
DASHBOARD REDESIGN I FINANCIAL SERVICES
A leading Canadian insurer's customer portal was driving people to the support line - not because of the product, but because of the interface. I led the redesign from discovery through handoff: reframing the problem, navigating legacy system constraints, and steering a cross-functional team through incomplete requirements and shifting priorities. The result shifted measurable customer behaviour online.
OUTCOME: 17% increase in digital transactions · 35% increase in login rate · 20% increase in registration
Coming Soon
Streamlined billing for effortless self-service
BILLING & PAYMENTS I FINANCIAL SERVICES
A leading Canadian insurer's billing experience was losing customers mid-flow — complex processes, too many steps, not enough clarity. I led the redesign from discovery through handoff: consolidating fragmented payment flows, reducing steps per task from six to three, and delivering a billing experience that moved measurably more transactions online.
OUTCOME: 24% increase in transactions completed online · Consolidated flows . Steps per task reduced from 6 to 3
Helping rail yards make faster, safer decisions.
RAIL YARD OPERATIONS I TRANSPORTATION
Rail yard operators were making real-time decisions using DOS-style terminals - knowledge that lived in people's heads, not in the system. I led design across two phases of a major modernization programme for a leading North American freight rail operator: first, a consolidated inbound train view to replace multiple legacy screens; then a unified yard classification system giving staff a shared, real-time picture of what's in the yard and where it's going.
Coming Soon
Coming Soon
Strategic Ops
Leading an innovation & problem-solving incubator
Most capability programmes run a workshop and call it done. I wanted something that actually changed how teams think - so I built ThinkShop: a structured, ongoing platform that embeds strategic problem-solving into how teams work, not just how they workshop.
It ran as monthly design-led sessions, an SME expert series, a cross-functional collaboration track, and an internship programme for emerging design leaders - to produce real business outcomes - not just better conversations.
Other Projects
Maison de Grand Esprit
INTERACTIVE DIGITAL EXPERIENCE
A digital kiosk for a luxury French wine house - enabling customers to explore their range by region, style, and occasion. End-to-end experience and interaction design.
Brand Activation: Moët Hennessy
EXPERIENCE DESIGN
A boutique in-store display at Charles de Gaulle Airport, Paris. Spatial, visual, and interaction design working together to bring the romance of Christmas to life at point of sale.
Foodhall: For the love of food
EXPERIENCE DESIGN
End-to-end in-store communication design for a gourmet food store - visual identity, wayfinding, and content strategy enabling customers to learn, explore, and experiment.